Copilot's Multi-Faceted Approach for Lasting's Growth
Copilot developed a comprehensive strategy to expand Lasting's reach in the digital wellness market. The approach focused on content creation, advertising optimization, and strategic partnerships to drive user acquisition and growth.
"Tanner is talented, thoughtful, and resourceful. This combination of traits, in my opinion, makes him uniquely equipped for the up's-and-down's of helping early-stage technology startups, especially those tackling important missions." – Steve Dziedzic, Chief Product Officer, Change.org (Founder of Lasting, acquired by Talkspace)
Content Strategy and Blog Launch
Blog Design & Development
Created a user-friendly blog with SEO best practices for visibility.
Optimizing Paid Advertising Campaigns
Campaign Analysis
Conducted in-depth review of existing ad performance. Identified key metrics for improvement, including CTR and conversion rates.
Audience Refinement
Developed detailed customer personas. Implemented advanced targeting techniques using demographic and behavioral data.
Ad Optimization
Crafted compelling ad copy and visuals.
Implementing Outbound Business Development
1
Partner Identification
Researched potential institutional partners. Created profiles of ideal distribution channels for the app.
2
Outreach Campaign
Developed personalized pitches for each prospect. Utilized multi-channel approach including email, LinkedIn, and phone calls.
3
Lead Nurturing
Implemented CRM system to track interactions. Created targeted content to move leads through the sales funnel.
4
Partnership Closure
Negotiated terms with key institutions. Finalized agreements to expand app distribution and user base.
Results: Significant Expansion of Strategic Partnerships
10+ Key Partnerships
Lasting secured major distribution deals with leading employers, healthcare providers, and wellness platforms - expanding their reach exponentially.
Accelerated User Growth
B2B channels contributed to a meaningful path to new user signups.
Diversified Revenue Streams
Partnership agreements represented a new revenue source, reducing reliance on a single income source.
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